What Makes Mascot Work
The mascot must have a simple form, recognizable colors, understandable emotion and role in communication; if it is too complex, it can be difficult to repeat in different poses and formats.
This page is a product case: from the short brief of the brand to the base character, control colors and a series of applications. The result is evaluated not as a separate beautiful picture, but as a repeatable system.
What to describe
- business and audience
- character: assistant, expert, cheerful friend or guide
- shape, colors and where the mascot will be used
How to get a reliable result for mascot
Start with one clear source image and one main change. Name the face, object, angle or color that must remain unchanged.
For a complex idea, split the work into steps and compare the first result before launching a full series.