The structure of a good brief
Describe the audience, character role, shape, mood, colors, level of detail and formats. If you want a set of pictures, immediately ask for a style that can be repeated.
A good brief saves attempts: AI immediately understands the nature, shape, colors and uses of mascot.
Formula
- Mascot for what project and audience
- character, form, colors, emotions
- prohibitions: text, logos, other people's characters
How to get a reliable result for brief
Start with one clear source image and one main change. Name the face, object, angle or color that must remain unchanged.
For a complex idea, split the work into steps and compare the first result before launching a full series.