What should a startup mascot be?
It doesn't have to be funny. B2B works better with a calm assistant, guide or expert: simple silhouette, confident emotion, technological but not noisy pitch.
The material is useful for projects and marketers who need a quick first visual without a long design process.
What to describe
- What the product does and who it helps
- The nature of mascot: assistant, analyst, navigator
- where will be used: landing, presentation, posts
How to get a reliable result for startup
Start with one clear source image and one main change. Name the face, object, angle or color that must remain unchanged.
For a complex idea, split the work into steps and compare the first result before launching a full series.